Amazon PPC Advertising Management Agency

What Amazon PPC Advertising Management Includes

Your Amazon ads are running. The question is whether they’re running profitably or just burning through budget to generate reports that look busy.

An amazon ppc advertising agency should do more than adjust bids and send dashboards. It should connect your ad strategy to your total business. That’s what TACoS-first management means. We don’t just chase a low ACoS. We grow your total revenue while keeping advertising costs in check against the full picture.

At Altus Commerce, we manage every Amazon ad type. Sponsored Products. Sponsored Brands and Display. DSP. Video. We build campaign architectures specific to your catalog size, category, and margin structure.

Here’s what separates real PPC management from someone toggling bids once a week.

Campaign architecture matters. We don’t dump your entire catalog into auto campaigns and hope for the best. Every product group gets a custom structure. Exact match campaigns for proven winners. Broad match for discovery. Product targeting for competitor conquest. Each campaign has a job and a budget that matches.

Search term management is a daily discipline. Every week we harvest converting search terms and move them into exact match campaigns. Every week we negate irrelevant terms that waste your money. After 90 days, the difference in spend efficiency is dramatic.

Bid strategy follows data, not feelings. We adjust bids based on placement performance, time-of-day data, and conversion trends. Top of Search might deserve a 40% premium for one product and nothing for another. We test and adjust constantly.

Who This Is For

PPC-only management makes sense when you have the operational side handled but need expert ad management.

You’re a fit if:

• You’re spending $3K+ per month on Amazon ads and want better returns
• Your ACoS keeps climbing and you don’t know why
• You’ve outgrown managing campaigns yourself but don’t need full-service management
• You want DSP but don’t have the expertise or minimum spend figured out
• Your current agency sends reports but can’t explain the strategy behind the numbers

You’re not a fit if:

• You’re spending under $1K per month on ads. The economics don’t work for managed services at that level.
• You want to approve every individual bid change. We’ll explain strategy, but micromanaging bids defeats the purpose.
• Your listings aren’t converting. No amount of ad spend fixes a bad listing. We’ll tell you if listing optimization needs to come first.

We’re honest about what PPC can and can’t solve. If your product page converts at 3% and your competitor converts at 15%, more traffic won’t fix the gap. We’ll tell you that upfront.

How We Work

Week 1: Full audit. We pull 60 to 90 days of search term data, analyze campaign structure, identify wasted spend, and find gaps in keyword coverage. You get a written audit with specific numbers. Not a generic slide deck.

Week 2: Architecture build. We restructure your campaigns from scratch when needed. New campaign naming conventions, proper match type segmentation, product grouping by margin tier, and budget allocation by priority.

Weeks 3-4: Launch and optimize. New campaigns go live. We monitor daily, adjust bids based on early data, and start the search term harvesting cycle. This is where waste drops fast.

Month 2 onward: Scale and refine. With clean data flowing, we identify scaling opportunities. Products with strong TACoS get more budget. Underperformers get restructured or paused. We test Sponsored Brands video, DSP retargeting, and competitor product targeting.

Reporting cadence. Weekly email snapshots with key metrics. Monthly strategy call with a full deck covering spend, revenue, TACoS vs ACoS trends, top performing search terms, and next month’s plan. Every recommendation comes with data behind it.

Why Brands Choose Altus Commerce for PPC

Software tools can automate bids. They can’t build strategy. They can’t look at your search term report and know that a branded competitor term converts at 22% and deserves more budget. They can’t connect your ad performance to your inventory levels and pull back spend before you stock out.

We’re different because:

• We manage TACoS, not just ACoS. A 15% ACoS means nothing if your total advertising cost against total revenue is 35%.
• We connect PPC to everything else. When we push traffic to a listing, we make sure that listing is ready to convert. When a product is low on inventory, we pull ad spend before you run out.
• We don’t hide behind dashboards. Your strategist explains every decision on your monthly call. No jargon. No hand-waving.
• We’ve turned around six-figure ad budgets. Check out how we cut TACoS by 40% in 90 days for a brand spending $50K per month.

Every dollar of ad spend should work harder. If yours isn’t, let’s look at why. Your free PPC audit includes a wasted spend analysis, keyword gap report, and campaign structure review.