Amazon Brand Management Service — Protect and Grow Your Brand

What Amazon Brand Management Service Includes

You built a brand. You invested in packaging, messaging, and customer experience. Then you look at your Amazon listing and see unauthorized sellers undercutting your price. Wrong images. Missing A+ Content. A storefront that looks like it was built in 2019.

An amazon brand management service fixes all of that. Not by tweaking a few settings. By taking control of how your brand shows up on the world’s biggest marketplace.

At Altus Commerce, brand management covers two things. Protection and presentation. We remove the sellers who shouldn’t be on your listings. And we make sure your brand looks the way it should everywhere on Amazon.

Brand protection starts with knowing who’s selling your products. We audit every ASIN in your catalog and identify unauthorized sellers. Then we remove them using the right approach for each situation. Brand Registry reporting for counterfeiters. Cease-and-desist for authorized distributors violating agreements. Test buys and documentation for everyone in between.

MAP enforcement keeps your pricing consistent. When unauthorized sellers undercut your MAP, it creates a race to the bottom that hurts every channel. We monitor pricing daily and enforce your MAP policy systematically.

Brand presentation means your Amazon presence matches the brand you’ve built everywhere else. A professional Storefront with multiple pages, category navigation, and lifestyle imagery. A+ Content on every hero ASIN with comparison charts, feature callouts, and brand story modules. Consistent visual identity across your entire catalog.

Who This Is For

Brand management is for established brands that care about how they’re represented on Amazon. You’ve invested in your brand and you’re not willing to let unauthorized sellers and poor content dilute it.

You’re a fit if:

• Unauthorized sellers are on your listings and undercutting your price
• You’ve lost the Buy Box on your own products
• You have Brand Registry but aren’t using its full toolkit
• Your Storefront is outdated or nonexistent
• You have no review strategy beyond waiting for organic feedback
• Competitors are copying your images or content
• You need MAP enforcement but don’t have a system in place

You’re not a fit if:

• You’re a private label seller without a registered trademark. Brand Registry requires a trademark. We can point you in the right direction, but brand management tools won’t work without it.
• You need full operational management (PPC, inventory, cases). That’s full-service management.
• Your brand is new and you don’t have unauthorized seller issues yet. Start with listing optimization to build the right foundation first.

How We Work

Week 1: Brand audit. We catalog every seller on your ASINs. We assess your Brand Registry status and tool utilization. We review your Storefront, A+ Content, and listing quality. We check your review profile and competitive position. You get a written report with a prioritized action plan.

Week 2-4: Protection. Unauthorized seller removal begins. We file Brand Registry reports, send cease-and-desist notices, conduct test buys, and document violations. MAP monitoring goes live. This phase runs in parallel with presentation work.

Week 2-4: Presentation. Storefront design and A+ Content creation happen at the same time as protection work. We design, write copy, and build content for your review and approval. Vine program enrollment starts for ASINs that need reviews.

Month 2 onward: Ongoing management. Daily review monitoring. Weekly unauthorized seller checks. Monthly MAP enforcement reports. Quarterly Brand Analytics reviews with category insights.

Communication. Dedicated Slack channel. Bi-weekly update calls. Immediate alerts for new unauthorized sellers, counterfeit complaints, or negative review spikes.

What we need from you: Brand Registry access, a list of authorized distributors and their agreements, brand guidelines, and your MAP policy if you have one. If you don’t have a MAP policy, we’ll help you build one.

Why Brands Choose Altus Commerce for Brand Management

Most Amazon agencies focus on advertising and operations. Brand management is an afterthought. For us, it’s a core service because we’ve seen what happens when brands don’t protect their Amazon presence.

We’re different because:

• We’ve removed thousands of unauthorized sellers across hundreds of brands. We know which approach works for each situation. Brand Registry tools, legal cease-and-desist, test buy documentation, or distribution agreement enforcement. We pick the right tool for the job.
• We build Storefronts that convert, not just look nice. Every page has a purpose. Category pages help shoppers find products. Brand pages build trust. Promotion pages drive seasonal sales. We track analytics to prove what’s working.
• We connect brand management to revenue. Removing an unauthorized seller isn’t just a brand win. It’s a margin win. Getting the Buy Box back on your own listing means you capture the sale at your price, not someone else’s.
• We use every Brand Registry tool available. Brand Analytics. Search Query Performance. A+ Content. Vine. Transparency. Project Zero. Most brands use one or two of these. We use all of them.

Your brand deserves better than unauthorized sellers and generic content. See how we’ve helped brands recover from account issues and launch products to page one.

Ready to take control of your brand on Amazon? Let’s talk.